NOVUS Fund is investing in the digital growth of ISTO, supporting the integration of AI-driven solutions to enhance its online business development.
The NOVUS Fund, created in partnership with Banco Português de Fomento, has invested in ISTO., a Portuguese clothing brand known for its sustainable and minimalist approach to fashion.
The company focuses on creating high-quality, timeless pieces using natural fabrics like organic cotton, linen, and wool.
ISTO. emphasizes ethical production, transparency, and environmental responsibility.
Their products are designed to be versatile, durable, and comfortable, aiming to offer a more responsible alternative to fast fashion.
They also often promote a "slow fashion" ethos, encouraging customers to invest in fewer, better- made pieces that last longer.
This investment falls within the scope of the VENTURE CAPITAL programme by Banco Português de Fomento, designed to foster the growth of companies with scalable business models and strong sector potential. Under the NOVUS Fund, this objective is pursued through investments in technology-driven solutions that make use of Artificial Intelligence.
